Some of the brands in the room
And a few we can't name.
New York · 28–30 January 2026
Our first Mastermind ran for three days in the heart of New York, at the Equinox Hotel in Hudson Yards.
Over the years, we've been to enough events to know how most of them go: a conference hall, back‑to‑back keynotes, and connections that never make it out of the room. With our events, we wanted the opposite.
For our first one, in New York, we brought industry‑leading operators together with founders of 8‑ and 9‑figure brands in one exclusive, intimate room. The aim was to give as much value as possible, and to create an environment where real connections form and last long after the event.
On stage, we opened the books: the real numbers, the processes, our biggest learnings from 2025 and our main focus for Q1 2026, to a level we'd never revealed before.
Off stage, the goal was that by the end of day one, everyone would be thinking wow, I really like this group, and leave knowing they'd still be in touch years from now.
We made sure every attendee stayed on site, so the conversations kept going: in the elevators, at the gym and everywhere in between. Everything was curated around two things: real value, and real connections with everyone in the room.
Our Inner Circle members heard about it first, and it sold out before we ever announced it to the public.
That's what makes a No BS Ecom event special.
Thomas Renault · Co‑founder
Dante Timpano · Co‑founderThe venue
For three days, a whole wing of it was ours.
Four rooms opened into one, for the sessions, the hot seats and every break in between.
The lounge
The Fireplace Foyer
Named one of The World's 50 Best Hotels in 2023, in the heart of Hudson Yards.
Every attendee stayed on site, with Manhattan outside the window.
The poolThe hotel's 60,000 sq ft Equinox club, with a 25‑yard indoor saltwater pool.
Two days in the room · and the day after
Day 1 · Morning
A walk through the itinerary and an opening talk from Thomas and Dante. Then Dante's deep dive into strategic hiring: finding and keeping A-players, setting KPIs, and getting yourself out of their way so the business can grow.
Day 1 · Noon
A multi-9-figure operator, taking questions from Dante and the room itself: fulfillment, funnels, creatives, how they make winning ads instead of hunting for them, and why a brand is trust, not just aesthetics.
Day 1 · 2pm
We booked out a whole private pickleball club on the Hudson River to blow off some steam. Real relationships get built outside the meeting room.
Day 1 · Night
A private room at a top NYC restaurant, then a night out until the early morning hours.
Day 2 · Afternoon
Dimos, a multi-9-figure CMO and No BS Ecom consultant, delivers his talk on his brand's $150 Million Creative Systems: a deep dive into briefs at high volume, creative operations and strategy at a level he'd never revealed before.
Day 2 · 4pm
A multi-9-figure founder, taking questions from Dante and the room: why he built distribution before the product, TikTok Shop, identifying and preventing bottlenecks, management and growth.
Day 2 · Night
The last night: a private dinner 101 floors above Manhattan, after a stop on the Edge. A long table, the Empire State Building in the window, and the kind of conversations that never happen in a meeting room.
The day after · Daytime
This one was never on the schedule. Build an event around real connections and people stay on: the group took on New York and had a great time. The perfect way to end a packed Mastermind.
In their words
“Got to meet all the guys, just have private conversations with them, which is pretty rare.”
Bretten
“You're quite literally sitting across the table from somebody in the exact position you want to be in.”
Austin
“To be able to talk to people that were bigger than us in revenue and see what got them there… That was great.”
Dimos
“Just was able to connect and talk about some different bottlenecks in our business.”
The Xantus brothers
